Partners, Tauranga Safe City, Tauranga City Council and Tauranga Moana Abuse Prevention Strategy required a domestic violence prevention campaign to run in conjunction with the Rugby World Cup.

Conceptual creation through to final artwork was designed by Soul Design Group’s director.

The design utilises positive imagery and messages of help and encouragement for change.

 

Campaign winner for the Emerging Community Safety Prevention Initiative category at the 2008 New Zealand Community Safety and Injury Prevention Awards.