OLAA is a partnership between retailers, council and regulatory enforcement to promote the responsible sale of alcohol within the Tauranga/Mount Maunganui and Western Bay of Plenty areas, with the aim of reducing the incidence of alcohol related harm.

A logo was created with the graphic image signifying the three partner groups in the form of bottles and can also be seen as the area’s landscape.

Posters were created with a non-confrontational theme in mind to promote the accord and to advise young people they will be asked for ID.