About our story so far...

Soul Design Group was established in 2007. Before making a living in the creative field, Laura lived abroad in Canada, the US, UK and Ireland working in property management, accountancy and, on return to New Zealand, export coordination.

Creativity and design have always been Laura’s passion, and so with a leap of faith and a lot of life experience, she decided to pursue her dream of becoming a graphic designer.

In 2005 she completed training in Graphic Design at the Bay of Plenty Polytechnic. This was followed by employment in an in-house design team which gave her the experience, skills and inspiration to establish her own graphic design service.

Having worked in fields not limited to design, Laura’s business acumen, in addition to creative thinking, adds value and provides a fresh perspective to what she offers her clients. Laura quickly grasps the big picture and relishes the challenge of creating fresh design solutions that get the results you are looking for.

Soul Design Group’s services are sometimes provided in collaboration with partners, such as printers, photographers, web developers, illustrators and pr/communication specialists.

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